The Details

August 28th – The Value and Importance of Branding led by Eric Van Steenburg, Montana State University 

A company’s brand is the most valuable asset it owns. For nonprofit organizations, establishing and cultivating a brand is crucial to successful fundraising and program delivery. This has become even more important as the global pandemic has essentially eliminated traditional fundraising strategies and programming, making it imperative that nonprofits cut through the clutter with a consistent brand message to engage donors, volunteers and beneficiaries. Consistency in branding also helps keep everyone in the organization focused on the mission. This session will help nonprofit executives, managers, employees, volunteers, and board members better understand what a brand is, how it is important, and how to create and communicate their organization's brand, brand image, and brand personality.