December 10th— “Understanding Donors’ Love Languages: How Targeted Communication Can Help You Raise More Money” Conversation led by Hannah Denys of Firebrand Marketing

If you work at a nonprofit organization you are in a relationship with your donors. The question is, is it a good relationship or a bad relationship? A good relationship can mean that you have a strong bond built around trust, mutual respect, and understanding. Your chances of staying together longer increase. And you’re more likely to invest in each other. A bad relationship lacks that deep connection and appreciation. Your days together are probably numbered. And you aren’t likely to invest in each other.

So, how do you know if you’re in a good relationship or a bad relationship? Hannah will walk the audience through a short exercise to help them evaluate their organization’s relationship with donors. Then we’ll narrow our focus and talk about communication, because good communication is one of the keys to a great relationship. Together, we’ll explore some common traps that nonprofits fall into when segmenting and engaging with their donors. Then we’ll talk about how to do it better — how to understand their donors’ love languages. The audience will leave with easy-to-use tips that will help them improve their segmentation and messaging, with the goal of strengthening their relationships with donors and inspiring them to increase their giving.